If you’ve been following the news over the last year about the success of crowd funding sites, you know how life changing they have been for so many people. From the school bus monitor (bullied by some obnoxious middle schoolers), who was shocked when the country pitched in to raise more than $750,000 for her to go on vacation, to web developers, coffee shops, filmmakers and more, crowd funding has taken the small business and consumer grant-a-wish world by storm.

So while it might seem like a piece of cake to launch a crowd funding program, I spent a lot of time researching what makes a program successful. Why would someone want to support my cause? Would my message be clear, concise and compelling? Would you even care? Maybe you wouldn’t love it as much as we do?

Insert a bit of anxiety.

But then I realized that was all silly crap I was creating in my mind, and I decided to just go for it. So we set up a Gofundme acct to help grow our little company, Happybelly Box! Our goal is to grow the business so customers all across the country can have access to yummy, allergy-friendly foods. No more food deserts or areas without access to safe allergy-free foods if we can grow this thing.

Here’s where we need your help. We need to cover the cost of packaging design, buying the inventory, paying dedicated staffers to help ship the goods and to spread the word.

You can visit our funding page here and if you’re inclined to help, I’ll love ya forever 🙂

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PB-bacon-photo-for-webLast week I posted a picture on Facebook of a product that I had heard about called Phoney Baloney; it’s a Vegan bacon alternative made from Organic Coconut, which piqued my interest. I was curious how they created a vegan bacon alternative, and though we do eat meat, I limit my intake for personal and health reasons, so the idea of a vegan bacon that was soy-free was pretty appealing. Besides, how can you not love the name?

So last week, my friend dropped some Phoney Baloney by our house and I dug into it like it was a bag of Chips Ahoy (I’m totally dating myself with that one!) My first thought was that they did a pretty good job of nailing the bacon flavor, thanks to a blend of Tamari and liquid smoke.

I checked out their site after my quick taste test to see how they recommend you eat it, and they had some great recipes online. They also mentioned that their Coconut Bacon makes a great snack straight from the bag, though to be honest, we weren’t totally digging the ‘straight from the bag’ approach. While the flavor is good, it wasn’t really the kind of snack I would think to munch on, though I do think it would be great in a salad, mixed in some guacamole or added to a sandwich for a little bacony kick.

Their site suggests you can crisp up you bacon a little by putting it in the oven and baking at 250° for a couple minutes, which we definitely do when we’re adding to breakfast tacos!

Here’s some of the nutrition info from their site.

Net Weight – 3.5 oz. per package
Ingredients: Organic coconut, organic tamari (water, certified organic non-GMO soybeans, salt, organic alcohol [to preserve freshness]), grapeseed oil, liquid smoke (water, natural hickory concentrate), maple syrup, sea salt, pepper, spices. phoney balnoey bacon-nutrition-facts-040713

We also shared Phoney Baloney with some friends this weekend and they agreed that it was pretty close in flavor to bacon, and thought it would be good on a BLT as a bacon replacement. Lots of ideas for this healthy bacon alternative and we sure hope they have lots of success!
Check out their site here for locations to pick up a bag and I’m thinking we might have to set up a giveaway of some Phoney Baloney this month!

Share your take on Phoney Baloney in the comments below.