In an effort to raise awareness about the cruel measures used to test various cosmetics products on animals, the Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.
A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing. Jacqueline Traide was tortured in front of hundreds of horrified shoppers in a bid to raise awareness and end the practice. The 24-year-old performance artist endured 10 hours of experiments, which included having her hair shaved and irritants squirted in her eyes, as part of a worldwide campaign by Lush Cosmetics and The Humane Society.
The disturbing stunt took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets. Jacqueline appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.
The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.
Lush campaign manager Tamsin Omond said, “the ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes. But somewhere in the world, this kind of thing is happening to an animal every few seconds on average. The difference is, it’s normally hidden. We need to remind people it is still going on.”
Lush Cosmetics campaign against animal cruelty depicts an animal, dead and discarded after a day of cruel testing.
For more information about the campaign and to sign the petition to help fight animal testing visit www.fightinganimaltesting.com
Do it because it’s the right thing to do. Do it because no animal should suffer for the sake of beauty. Ever.
Small correction. This can’t be the “largest ever” global campaign as The Body Shop did a campagin last year with Cruelty Free International in 65 countries. Still a fantastic effort!
Good point Natalie! We’ll let Lush and The Body Shop hash it out over who’s efforts are larger. Better yet, maybe they can join forces and truly create the largest ever campaign and end these terrible practices once and for all!